Out of the 36 respondents from this survey, 58% (n=21) of them chose Product B as their desired product selection. The next highest response was that the two products were of equal desire to the participant. This response was made up of 22% (n=8), with Product A being the chosen product for only 19% (n=7). Like with the previous questions, the responses as to why the participant chose the product that they did gave a bit more insight into the suspected relationship between authenticity and perceived healthiness of the product. Of the 21 participants that chose Product B as their desired product, 16 of them used the word “see” or a form of the verb in their response as to why they decided to select that product over the other presented. Some of these responses in full include the following:

“Seeing the real popcorn rather than the picture in A,” “You can see the actual product,” “You can actually see what you were purchasing,” “Can better see what I’m getting.”

These responses imply that consumers are influenced by a product when they are actually able to see the product. This additionally makes them feel as though they have control over making this decision because they perceive the transparency as obtaining more information than simply being “told” by the graphic on the packaging what the product inside looks like.