Consumer Perceptions of Product Branding Across the Health Foods Sector
By Renée Y Dutremble
Submitted in Partial Fulfillment of the Requirements for a Bachelor of Science Degree in Communication
Endicott College
Beverly, MA
Literature Review
A collection of past research analyzing the following aspects of health food branding:
Methodology
A description of how data was collected and the purpose of this study.
Results
An analysis of trends and key results that appeared throughout data collection.
Discussion
A focus on the importance and relevance of this data, as well as how the findings relate to past data.
