When it comes to advertising, there will always be deception; it’s part of an advertisers job. This is part of the reason as to why consumers need to be more aware of these tactics, especially when it comes to the food that they are putting into their bodies. Brands want to sell their products and will do anything to convince consumers that theirs is better than their competitors. However, through this survey, it can be concluded that when given the option to choose, consumers do often look for health benefits whether it is consciously or not. Brands that provide both health factors, and honesty will be the most successful in the future as consumers value these two traits. As seen with social media, all it takes is one person to start a trend that blows up for millions of people to see. If a brand promotes itself as having products with tons of benefits, but just one influencer finds negative aspects that the brand has attempted to hide, that brand can quickly become labeled as wrongly deceptive and ruin their overall reputation. Although many people prioritize taste in their food products, they also value healthiness and the transparency about the ingredients that are within.

As much as some may hate to admit it, social media is becoming one of the greatest forms of control. Word spreads like wildflowers and advertisements have become part of our day-to-day lives. On average, people are exposed to between 6,000 and 10,000 advertisements a day (Forbes, 2023) and the average human brain cannot process that amount of information so quickly. Knowing this, brands know they need to stand out. Especially when it comes to the health foods sector, brands want to be the best, both for you and your diet. This is where strategy comes in; as more and more research is being done about how society processes information and how the average consumer selects food brands, it is more important than ever to be the brand that’s remembered. Companies want what is best for their consumers and expect loyalty in return. With these findings, advertisers may want to consider investing in packaging that is simple and transparent, as well as highlighting honest yet beneficial ingredients to their consumers. It is important for advertisers to acknowledge and understand how consumers are going about their decision making process, in order to adjust their brand and display themselves as one that can be selected time and time again without fault.