The jobs of marketing professionals and advertisers would be next to non-existent if they were not accompanied by the comprehension of why people want to buy specific products. Knowing and understanding what motivates consumers to select certain brands over others is important in deciding how to market products and in determining which tactics will make them sell. With the continuing rise of social media platforms, the advertising industry has had to adapt and learn to use new channels of outreach and presentation, such as social media influencers, to their advantage. Furthermore, advertising is pervasive in mass media today, such as in TV shows, movies, etc.and companies need to take this new norm into consideration to ensure exposure of their products to a large audience. This study examines labels, packaging, and unique product positioning and exposure, as well as the differences in how consumers perceive brands that are promoted by social media influencers versus those promoted by, or created by, celebrities. Additionally, the connections and associations between attractive brand packaging and a food product’s perceived healthiness will be explored, along with further discussions around how emotive factors, cognitive behavior, and credibility affect consumer perceptions of health food brands.