Advertising is constantly changing in this evolving world, and sometimes it can get too ahead of consumers for them to keep up. Between social media, influencer marketing, and celebrity endorsements, advertising is everywhere and being promoted by everyone. This can get especially tricky to decipher when it comes to food and its ingredients. Today’s society has turned “health” into a trend and it can oftentime become deceptive of what products are truly healthy for consumers and which just sound healthy. There has been much research conducted that looks into the way in which the human brain processes certain information, and therefore perceive health food brands. With this being said, there is much to be explored on comparative factors such as one wording over another, and authenticity over taste. This research will analyze and determine which advertising strategies provoke healthier perceptions of food products among consumers, and therefore address the best approaches for health food advertisers to take.